Today, MG is more than an iconic octagonal badge; it is once again a motoring force to be reckoned with. Our much-loved British brand has been re-launched with the financial backing of one of the world’s largest car manufacturers, which allows us to stand tall in the global market. We’d like to introduce you to a new range of models that have been designed and engineered at our 69-acre site in Longbridge, Birmingham. These include the new MG3, MG6 GT, MG6 MAGNETTE and the MG6 BTCC EDITION. The MG6 GT is the first in a new generation of MG cars. It’s a contemporary fastback, specifically designed to meet the varied needs of our busy customers. With strong financial backing and a bright future, MG is ready to write the most exciting chapter in what is already a very colourful story.
MG’s site in Birmingham is home to the European Engineering Technical Centre and Design Studio, as well as a manufacturing facility and the Headquarters of MG Motor UK. It is at the Headquarters that Guy Jones, the UK Sales and Marketing Director, and his team have re-launched the MG brand here in its home market.
Our team of 300 engineers based in the European Engineering Technical Centre is responsible for developing the initial concepts for all new MG vehicles. The department also ensures that each model meets the latest in European legislation and customer requirements. This includes everything from crash testing to refinement, as well as making sure the drive and handling is second to none. Under the leadership of David Lindley, the engineers here work on all MG products for Europe, and support product development in China and other world markets. In addition, the UK Technical Centre houses cutting-edge engine testing equipment to help develop our cars. In fact, the team is currently heavily involved in the global development of a new power train initiative, with a focus on creating new green technologies.
Led by British designer Tony Williams-Kenny, the UK team is responsible for the interior and exterior design of all MG products across the globe. The dedicated 25-strong team works in a new state-of-the-art facility which opened in Birmingham in June 2010. It takes designs from 2D rendering, through virtual reality into full size 3D clay models.
Final assembly on the new MG6 is completed in Birmingham. We use the scale and technological advancement of the MG production facility in Lingang, China, for initial production. This includes the production of the car body as well as paint shop processing. Taking care of initial production in China means our UK manufacturing team can focus on the key components that create the handling experience our European customers have come to expect. This includes, the connection of the engine and the gearbox, as well as completing electrical connections and inserting the power train. The manufacturing facilities in Birmingham, including full paint shop capabilities, have been protected across our 69-acre site. This will allow us to expand when volumes increase and new models are introduced.