Digital & Social Media Manager

DEPARTMENT

Sales and Marketing

LOCATION

Marleybone, London

REPORTING TO

Head of Sales & Marketing

OVERALL PURPOSE OF JOB

  • - On-line advertising (to be developed in conjunction with the Advertising & CRM Manager)
  • - Content and functionality of MG.CO.UK, dealer microsites and associated internet websites
  • - Social media tone and content across all key platforms

MAIN ACTIVITIES AND TASKS

  • - Establish an annual digital advertising, website and social media strategy aligned with MG Motor’s annual marketing plan and broader sales and marketing objectives
  • - Build and implement quarterly digital advertising, website and social media plans to maximise brand exposure and sales opportunities across retail and fleet channels
  • - Work closely with the Advertising & CRM Manager to ensure that digital advertising is planned effectively with appropriate creative material
  • - Ensure that the content and functionality of MG.CO.UK and the dealer microsites are up-to-date and robust, utilising existing assets and developing new assets as required
  • - Develop a proactive social media strategy to maintain good contact with MG fans and broaden the reach of the MG brand across all key social media platforms
  • - Ensure that budgets are optimised whilst presenting a high quality and professional image of the MG brand
  • - Work closely with the MG dealer network to ensure dealer microsites are effective and that local social media opportunities are identified and supported
  • - Manage suppliers including the website development and hosting agencies
  • - Lead the tender process for website development and hosting agencies as necessary
  • - Produce post-activity analysis to assess the success of each activity versus the objectives and to drive continuous improvement

SPECIAL REQUIREMENTS

  • - Digital advertising and social media planning experience
  • - Web content writing experience and creative flair
  • - Project management skills
  • - Agency management experience

 

Should you wish to apply for this role, please complete and submit the details required below along with your CV in attachment. 

Job application