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MG awards 'Brandscape' with launch contract

Brandscape has successfully won the contract to produce a series of MG6 dealer launch events and possible future contracts.

Communicating the exciting new re-launch of the MG brand and new cars in the most innovative and effective way to customers is essential to MG and we believe Brandscape are the company to help achieve that.

The event launching specialists were contracted to create unique event experiences for launching the new MG cars and brand to MG dealers and therefore to their customers across the UK.

Guy Jones, MG Sales and Marketing Director said:

“We chose Brandscape because they provided fresh and original ideas and have the experience and enthusiasm to deliver.”

All last week Brandscape helped MG deliver the MG6 dealer launch events at MG Birmingham. The day-long events commutated MG’s brand values, MG6 features and design process, as well as the opportunity for the dealers to test drive the car and themselves. A series of short videos from TV motoring expert Quentin Willson test driving the MG6 and giving his professional and positive opinion on the car were shown throughout the day.

In March, Brandscape will be working with MG to host a second round of launch events where more people will be putting the MG6 through its paces but in a very different environment.

Ian Mulingani, Brandscape Director said:

“There are very few opportunities in the automotive sector work on what is effectively the relaunch of an iconic brand as well as the launch of a new car. We are delighted to be selected.”

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