advert_storyboard_big

The Making of our TV Advert – Part 4

Once all the filming had taken place in Shanghai and Hong Kong, it was time to edit all the many hours of footage down to just 2 and a half minutes for the brand film and 30 seconds for the TV advert.

RSA worked with the Sales and Marketing team at MG Birmingham to finalise the advert and four edits of the brand film, one with a voice over and one with titles, the other two versions were produced for MG in China which had some footage differences.

RSA produced many drafts, but it was all about syncing the voice over and music with the video and getting it absolutely right - down to the tiniest millisecond for a smooth and sophisticated outcome.

And so the countdown starts: 10 days to the first airing of the MG TV advert…

Become an MG fan on Facebook: facebook.com/mgmotor

18th Aug 2017

MG Nottingham provides the right ingredients for bake-off

Local dealership sponsors The Big Bake at Newstead Abbey MG Nottingham is mixing it up with Great Food and Drink Festivals, as it takes on...

11th Aug 2017

MG drives growth with new Nottingham showroom

(l-r) Vivienne McCrossen (Mayor of Gedling), Mark Campbell (Director), Malcolm Ledgar (Director) MG Nottingham opens doors in August On Saturday, 5th of August, MG Motor...

9th Aug 2017

MG powers into top 25 of Car Dealer hot list

MG Motor UK has entered in the top 25 in the Car Dealer Power Survey, the annual round-up of the top performing automotive manufacturers as ranked...

21st Jul 2017

Arty design roars into MG showroom

TL Darby ‘Up on the Roof’ competition winner announced Outwoods Primary School year six pupil, Deya Kidder from Burton upon Trent, has been announced as...

View All Latest News