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The Making of our TV Advert – Part 4

Once all the filming had taken place in Shanghai and Hong Kong, it was time to edit all the many hours of footage down to just 2 and a half minutes for the brand film and 30 seconds for the TV advert.

RSA worked with the Sales and Marketing team at MG Birmingham to finalise the advert and four edits of the brand film, one with a voice over and one with titles, the other two versions were produced for MG in China which had some footage differences.

RSA produced many drafts, but it was all about syncing the voice over and music with the video and getting it absolutely right - down to the tiniest millisecond for a smooth and sophisticated outcome.

And so the countdown starts: 10 days to the first airing of the MG TV advert…

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