buy_birmingham

Buy Birmingham campaign

The new Leader of Birmingham City Council, Sir Albert Bore, on May 22nd, pledged his commitment to both MG Motor UK and his own 46,000-strong workforce when he launched a partnership car scheme.

Birmingham City Council is the first employer to sign up to the Longbridge-based car maker’s programme of Privileged Members Car Schemes and Sir Albert is keen for others in the private and public sector to follow his lead.

He said: “The new administration is delighted to support this initiative. Our policy is to buy Birmingham wherever possible. This will create work in the city and get our people back in jobs.

“MG’s new scheme will give Birmingham City Council staff an incentive to buy Birmingham when they are thinking of buying a car. This can only be good for the city.

“Council employees have been affected both financially and in terms of morale in recent years with huge changes to their terms and conditions through Equal Pay and the Birmingham Contract. And this deal is part of our Fresh Start to thank and value our dedicated and loyal workforce.

“I want to make it quite clear that supporting MG will be a council priority. We are delighted that there are 400 highly-skilled jobs at Longbridge. Just a few years ago we were faced with the prospect of an empty site and the loss of those skills. MG has shown a commitment to Birmingham. We will show a commitment to MG.

“I would also like to acknowledge the work put into this scheme by my predecessor as Leader of the City Council, Mike Whitby.”

Sir Albert Bore is due to inspect some of the latest cars to roll off the assembly line outside the Council House on May 23rd at 10am.

Guy Jones, Sales and Marketing Director of MG Motor UK, said: “We have had great support from Birmingham City Council ever since MG Motor UK started operating and recognise that the council is one of the largest employers in the region.

“We are happy to extend our partnership even further by offering council employees membership of the Privileged Car Scheme and hope that many will soon be driving our great cars.”

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