british-athleticsnews

MG takes to a different track with British Athletics

The track itself might change but the drive towards podium places will remain as crucial as ever as MG announces a partnership with British Athletics.

The historic British marque has been confirmed as the Official Automotive Partner to British Athletics in the build up to the Rio Olympic Games in 2016, and the 2017 London IAAF and IPC World Championships.

The iconic British marque will provide a fleet of MG6 and MG3 vehicles to support the World Class Performance programme in all activities. Both MG and British Athletics have headquarters in Birmingham, with MG located at the historic Longbridge site. The city of Birmingham is a world class supporter of athletics events playing host to three televised events each year, as well as the 2018 World Indoor Championships.

British Athletics CEO; Niels de Vos welcomed the manufacturer to the number one Olympic and Paralympic sport, in a lucrative deal that follows on from a number of recent commercial announcements:

“We are thrilled and excited to be able to announce this partnership for the next four years. MG is an iconic British brand representing innovation, speed and performance - and therefore is the perfect fit for British Athletics in one of the most exciting times for the sport.”

The announcement follows recording breaking global sales for MG in 2013, with sales increasing significantly in the UK since the launch of the MG3 supermini in September last year. Modern MGs are designed, engineered and undergo final assembly at MG’s historic home in Longbridge, Birmingham.

21st Jul 2017

Life’s a beach with the MG GS

With the UK economy facing uncertain times, the number of UK families planning on a staycation this summer has increased by almost a quarter since...

10th Jul 2017

MG tops Motability charts

MG Motor UK’s stylish Supermini, the MG3, has reclaimed its top spot as the lowest priced car on the Motability Scheme, meaning you could drive...

5th Jul 2017

MG Motor UK bucks the trend

While the UK’s new car market is beginning to feel the effects of a challenging political and economic climate, Longbridge-based MG Motor UK is seeing...

4th Jul 2017

Lovers of MG unite!

More than 100 hundred classic and current MG models will gather for the WH Brand MG Carfest at the Whaplode Drove-based dealership on Sunday 23...

View All Latest News