explore-mg-540

Get up, close and personal with the MG GS

Do you want to see the MG GS before it launches? What if we told you that you could just by putting a headset on?

In a first for MG Motor UK, the manufacturer is making advances in technology by giving consumers the opportunity to see its highly anticipated SUV using augmented reality.

For those who aren’t familiar with this term, augmented reality is a way of superimposing virtual content into our everyday surroundings. This can be achieved with any electronic device that has a screen and a camera. Through clever technology, the device takes a photo of whatever you’re looking at and superimposes a 3D image onto it. You could be looking at a box that turns into a house or a new pair of shoes. In this instance, and more simply put, you can interact with the MG GS.

This weekend (Friday 1st April to Sunday 3rd April), at the Gadget Show in Birmingham and the first race in the Dunlop MSA British Touring Car Championship (BTCC) calendar, at Brands Hatch, MG Motor UK will be taking along its augmented reality kit allowing consumers to put on the headset and bring the MG GS to life before their very own eyes.

Matthew Cheyne, Head of Sales and Marketing for MG, said: “We are really excited about using augmented reality to bring the GS to life. Before customers can get their hands on the real thing, we want to submerge them in a virtual environment and what better way to launch this than at the Gadget Show.

“The kit we’re using is great and really allows you to explore the GS. You can open doors, fold down seats, open the boot and walk around it. When you’ve got the headset on, it recognises where you’re moving and updates the image in front of you, it’s so clever!”

If you want to get up close to the MG GS, take a look inside it and check out the boot space, this weekend is your chance. If you miss it, don’t worry; keep an eye out on MG’s social media pages for updates on the GS augmented reality tour and where you can find it.

To register your interest in the MG GS, and to receive all the latest information, click here

21st May 2018

MG showcases future at London Motor Show

MG Motor UK will be exhibiting its full range of cars at the London Motor Show from the 17th until the 20th May. On show...

25th Apr 2018

MG X-motion concept unveiled at Beijing Auto Show

This morning in Beijing, the MG X-motion concept car premiered at the Beijing Auto Show. The X-motion follows the MG brand design philosophy of Emotional...

24th Apr 2018

MG’S CECIL KIMBER COLLEGE TRAINING ACADEMY ACHIEVES IMI ACCREDITATION

Following significant investment in its Longbridge Training Venue, MG Motor UK has announced that the Cecil Kimber College has now been accredited by the Institute...

6th Apr 2018

Record sales month for MG!

  MG has achieved a record sales month with the March 2018 SMMT figures confirming a 49% increase in registrations compared to the same month...

View All Latest News