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What’s in a name?

This time last week, MG Motor’s new SUV, the MG GS, went on sale. Since then almost 40 have been registered, orders have been taken, deposits are being made and handovers are just around the corner.

Customers looking to bag themselves this fantastic new model may not know that MG invited the public to be part of the creative process earlier this year.

Prior to announcing any details about the car, members of the public interested in hearing about the GS were given the opportunity to put forward their suggestions for trim level names. These names depict the grades of a model and differentiate the features and equipment available.

Almost 2,000 names were sent in. Those that were mentioned more than once were pulled into a list and the final decision was made by MG’s creative team. The trim level names were revealed last week, along with the pricing for each one. The three chosen names were: MG GS Explore (entry level), MG GS Excite (mid level) and MG GS Exclusive (top level).

Matthew Cheyne, Head of Sales and Marketing for MG, said: “We were delighted with the response we got from the public and thank everyone for their great ideas – there are a lot of creative people out there, which is what we were hoping for. The people who contributed are now part of automotive history, which is pretty exciting. We also had some of our dealers throw names in!

“This is a really exciting time for MG and we wanted our customers to be part of it, plus it’s nice to have a say in life. When we updated the MG6 last year we considered our customers feedback, so why stop there? This car reflects fun and adventures, so we decided to take our customers on an adventure with us and have a bit of fun along the way!”

The MG GS is MG Motor’s first SUV. With three trim levels offering customers plenty of specification for very little money, the MG GS is very competitive in its class with the range starting from £14,995. The top specification of the new model is available with manual or dual-clutch transmission (DCT).

Those interested in finding out more information and booking in a test drive can do so here

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