MG_emojiintegrationcentre-540

MG boffins develop voice-controlled emoji windscreens

Ever wanted to apologise to another driver for making a silly mistake? Or tell the 'middle lane hogger' what you really think? Fortunately, in between geeking out on Star Trek box sets and practicing advanced trigonometry, chief techies at the MG boffin laboratory have been working overtime to provide motorists with a cool new app.

Earlier today (1st April) state-of-the-art MG Inter-Car Emoji (MICE) technology was unveiled to a crowd of awestruck tech fanatics outside the company's UK headquarters in Longbridge, Birmingham.

Via a highly complicated scientific process, the boffins have mastered infusing LED technology into both front and rear windscreens, enabling drivers to communicate their innermost thoughts via huge emoji icons. Modern voice recognition allows the technology to be easily controlled while driving, while keeping motorists' hands safely on the wheel!

From rolling eyes and winky face, to blowing a kiss, cute smile and the thumbs up gesture, the intuitive software gives motorists access to more than 150 iconic expressions.

Matthew Cheyne, Head of Sales and Marketing at MG Motor, said: "Through in-depth customer research, we identified a number of frustrations experienced on the daily commute. Not being able to communicate with other drivers on the road really seemed to grind our drivers' gears.

"Working night and day, we think our chaps in white coats have nailed it with emoji windscreens. It wasn't easy, but we're confident that inter-car communication will be massive in 2017."

Prof. Hans Frei, director of MICE technology (and reigning company chess champion) at the MG boffin laboratory, added: "Developing the technology was relatively simple, as we found a handy step-by-step video on YouTube. Unfortunately, we did waste time looking at hilarious cat pictures as well, which significantly hampered development.

"We're overjoyed to see months of hard work (ish...) come to fruition. MICE will be a real game changer in the marketplace - delivering easy and visual inter-car communication for all MG customers!"

To ensure accuracy of the voice control technology, MG customers from across the UK were invited to the boffin laboratory for preliminary testing. MICE was tested on multiple accents to ensure drivers weren't 'cheesed off'.

For more information about MG, find your nearest dealer and book a test drive. For more information about MICE, click here

10th Jul 2017

MG tops Motability charts

MG Motor UK’s stylish Supermini, the MG3, has reclaimed its top spot as the lowest priced car on the Motability Scheme, meaning you could drive...

5th Jul 2017

MG Motor UK bucks the trend

While the UK’s new car market is beginning to feel the effects of a challenging political and economic climate, Longbridge-based MG Motor UK is seeing...

4th Jul 2017

Lovers of MG unite!

More than 100 hundred classic and current MG models will gather for the WH Brand MG Carfest at the Whaplode Drove-based dealership on Sunday 23...

27th Jun 2017

Kick clouds into touch with MG3 happiness test drive

Fun-seekers looking to brighten up those cloudy summer days should head down to their nearest MG dealer for a mood enhancing test drive. With the...

View All Latest News