MG Motor UK appoints new Head of Digital

• MG Motor UK appoints Patrick Klaus Beyer as new Head of Digital
• Beyer will be in charge of digital marketing in the UK market
• Extensive European and Global head office background
• Key hire underscores MG’s commitment to growth

MG Motor UK has appointed Patrick Klaus Beyer as its new Head of Digital, responsible for digital marketing across the brand.

Beyer joins the UK’s fastest-growing car company from Honda, where he was in charge of digital marketing across Europe from July 2018. Prior to that, he worked across several marketing roles for both Jaguar Land Rover and Toyota Motor Europe.

Beyer has extensive EV experience, having worked on electric and hybrid model launches for all three of his previous companies.

A self-confessed petrolhead, Beyer says that he cannot wait to get started working for MG, which he sees as the most exciting car brand in the market right now.

“The MG brand is growing and has huge potential. With good products, amazing EVs, a strong dealer network and an expanding marketing team, it’s a fascinating time to be part of its evolution and help grow the brand in UK.”

MG currently offers six models in the UK including three plug-in cars – the established MG ZS EV, the game-changing All New MG5 EV and MG HS Plug-in Hybrid, all backed up by MG’s comprehensive 7-year warranty and nationwide dealer network.

To find your local dealer, or to discover the high-tech, value-for-money range of cars on offer, please visit MG.CO.UK.

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Notes to editors:

About MG

Tracing its history back to 1924, MG is the iconic British motoring brand, famous for building sporty, exciting and value-for-money cars which are always fun to drive. From the original MG 14/28 Super Sports car, designed by the legendary Cecil Kimber, to the all-electric MG5 EV of today, MG has always been innovative, always been radical and always been fun!

Today, MG is the fastest growing car brand in the UK, fielding a six-car range of practical and affordable hatchbacks, SWs and SUVs. Designed in Marylebone, London, and manufactured in state-of-the-art factories in several countries, today’s MGs are practical, spacious, packed with technology and perfect for modern life. With a national network of over 130 dealerships, MG is accessible to customers everywhere with professional sales and aftersales provision across the UK.

Backed by SAIC Motor, one of the world’s largest automotive companies, all new MGs are built with world-class components and are backed by a comprehensive manufacturer’s 7 year warranty. Well-established in the UK, MGs are now sold worldwide with western Europe being the latest region for expansion.