Desira Group opens new MG showroom in East Anglia
Iconic British brand now on-sale in Diss
Appointment takes MG’s network to 82 sites, expanding its national reach
MG Motor UK is welcoming another dealership to the family, with the appointment of Desira Group in the market town of Diss in East Anglia. Desira MG will offer the full range of new and used MGs from a showroom which houses eleven new MG cars.
Desira is a family-owned motor group, founded by John Desira in 1972. It now represents ten franchises at eight locations across East Anglia, with MG being the latest addition to the fold.
Stuart Stone, Managing Director at Desira Group, said: “We’re delighted to be working with MG, the iconic British brand. We believe that MG will be a fantastic addition to our group, with its superb value-for-money and well-built cars. With great prices and strong offers, we believe that MG will be very attractive to our customers. The seven-year warranty also highlights confidence in the cars, something that’s extremely important to us at Desira Group.”
Mark Hallam, Network Development Manager at MG, added: “At MG, we enjoy working with dealerships which share our vision for the future. Following our most successful year ever, we’re continuing to grow our dealer network and we’re delighted to have Desira Group on board. They are dedicated to offering customers an exceptional experience every time, making them a perfect fit for MG.”