The newly recruited MG specialists at used car supermarket, CarShop, have proved to be a great addition after only a few months in post.
As part of MG’s dealership expansion, it was announced last year that the marque would join forces with CarShop. MG is currently the only manufacturer offering new cars at the used car retailer. So, in a bid to stand out amongst the used cars and provide customers with in-depth, professional advice, MG specialists were introduced.
There are currently four specialists, one in each of the following CarShop locations; Swindon, Northampton, Norwich and Doncaster. Standing out in their bright red jackets, the specialists have been on hand to advise customers about the MGs. Despite only being in post just under two months, a total of five sales have already been made.
Matthew Cheyne, Head of Marketing for MG, said: “After deciding to form a partnership with CarShop last year, because of the amount of footfall the used car supermarket sees, introducing specialists to help customers was something we were very keen to see happen. Having them in place gives customers an exceptional tailored experience, as well as being on-hand to help them through the buying journey. If customers are considering buying a used car, why not consider buying a brand new car that is potentially not going to cost any more money.”
CarShop are not only equipped to handles sales, but their service centre is also MG approved, so customers can bring their MGs in for approved manufacturer servicing and MOTs.
The new MG6 starts from £13,995 and the MG3 starts from £8,399.
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