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MG DESIGN TO FEATURE AT SUPERBRANDS LONDON

  • MG to display latest design project at Superbrands London, 18-21 September 2014
  • First preview of MG3 show car to take place at 8pm, 18th September
  • Debut of MG3 personalisation collection additions
  • Superbrands event features the latest in global contemporary design
  • Two MG Designers invited to speak at Supertalks Design Exchange


Longbridge, Birmingham, 09 September 2014-
MG is thrilled to exhibit the latest example of the brand’s pioneering design language at Superbrands London, with two MG designers also taking part in the prestigious Supertalks Design Exchange event.

The Superbrands event, now in its eight year, will run from 18-21 September in central London, and features the very best in global contemporary design, providing an anchor for the London Design Festival. Last year over 21,000 visitors attended the Superbrands event, which is part of the Festival programme, made up of over 300 events and exhibitions staged by hundreds of partner organisations across the design spectrum and from around the world.

MG Design will feature heavily at the Superbrands 2014 event, as the latest collection of MG3 personalisation graphics will make their debut, next to the highly anticipated show car. SMTC Designers, Martin Uhlarik and Louise Thorburn will also take part in the Supertalks Design Exchange event on the future of design and transport design, on the 18 and 19 September respectively.

The latest collection of MG3 personalisation graphics, named the Autumn Additions, will join the existing range of more than one million options currently available in the MG3 range, starting from just £39.00 fitted. MG3 personalisation options have already been phenomenally successful for the Midland’s based manufacturer as, since the supermini’s launch last year, over 40 per cent of orders have featured at least one specified design addition.  All options can been seen on the MG3 configurator at www.mg.co.uk/mg3/configurator.

Launched in September 2013, the MG3 benefits from an ultra low 4E insurance group, strong residuals of up to 61 per cent, exceptional interior and boot space, class leading chassis and driving dynamics and high levels of equipment on all specifications as standard. There are also over one million personalisation options and exceptional value for money aftercare packages to choose from. The MG3 is priced from only £8,399 to £9,999, or on PCP with zero percent deposit or from only £99 a month.

Over 280 companies from 29 countries will be represented at Superbrands this year, grouped into four 'trends': Raw (exposed textures and revealed processes), Bold and Beautiful (big colours and arresting visuals), Frame (geometric and arrestingly simple designs) and Refraction (optical effects and Pop Art stylings). Among the notable appearances will be glassware from the Crafts Council of Ireland, a Tokyo Designers Week retrospective and artisan creations from Korean Traditional Craft 2014.

Click here to download the full press release. 

  

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