MG INVESTS IN FURTHER NETWORK EXPANSION WITH SOMERSET’S HOWARDS MOTOR GROUP

Howards Motor Group opens two new MG sites in Taunton and Weston-super-Mare
MG’s representation in the region means it has a trusted partner to offer sales and aftersales support services to customers throughout Somerset
Dealership sites will house the complete MG range in stunning new showrooms
Investment in the region demonstrates MG’s commitment to brand growth and enhanced access to the brand for customers seeking the best value-for-money cars currently on sale in the UK

MG Motor UK, the UK’s fastest growing car manufacturer, is pursuing its rapid dealership expansion with the opening of two new Howards MG sites in Taunton and Weston-super-Mare. As the dealer group’s first two MG franchises, the new showrooms will join a strong retailer network for the company across south-west England.

Since the opening of its first garage in 1972, Howards Motor Group has become renowned for providing an excellent service and recording strong customer loyalty. The company now operates 22 dealerships across 13 automotive brands in key locations around the South-West.

The site in Taunton is conveniently situated in the heart of the town, and the Howards MG dealership boasts a roomy showroom that will house the complete MG range. In addition to a dedicated customer waiting area, the new dealership will provide full service and aftersales support, as well as displaying a range of pre-owned vehicles. The Weston-super-Mare location, which also features an excellent re-developed car showroom, is equally well equipped and is easily accessible off the main road leading into the town.

Peter Haynes, Managing Director of Howards Motor Group, said: “We are absolutely delighted to be joining the MG dealer network in representing this iconic brand at two high profile locations. This beloved British marque is now backed by one of the world’s largest car manufacturers and this has resulted in MG offering an extensive and stunning range of quality cars. We are a highly progressive and modern family business that remains proud of its heritage. We believe these values are totally in harmony with those of MG as a brand and that we are perfectly placed to deliver fantastic quality, value for money and convenience to our mutual customers in the future”.

David Allington, Network Development Manager at MG Motor UK, said: “We are delighted to welcome Howards MG to our dealership network as we continue to further our presence across the UK. Partnering with dealer groups such as Howards, who have a proven track record in delivering high-quality and personalised customer service, will help bring the MG brand closer to more buyers than ever before. Furthermore, Howards’ existing infrastructure and levels of investment in the MG brand, will enable us to scale-up further and accelerate our ambitious growth plans for 2020. MG is targeting further expansion in strategic locations such as Bristol, Plymouth, Liverpool and Aberdeen and working towards having 120 sites in total by the middle of this year.”

Howards MG, Taunton can be found on Priorswood Road, Taunton, Somerset, TA2 8DN, while its site in Weston-super-Mare is situated at Hildesheim Bridge, Weston-super-Mare, BS23 3PT.

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