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MG Motor UK enhances franchise dealer operations with all-new online portal

MG Motor UK implements brand new online aftersales dealer portal system as part of the brand’s ongoing growth plans
The new online tool significantly improves performance and efficiency of MG’s rapidly expanding network of franchise dealerships
Digital platform enables MG dealers to access the latest aftersales marketing and pricing information
MG’s customised tool enables its rapidly expanding franchise network to further enhance the aftersales customer-service offering with digital invoicing for parts orders along with a full suite of functionalities for capturing all servicing work
Franchised dealers are able to maximise profitability by tracking sales and aftersales performance against targets with the new user-friendly tool

MG Motor UK has launched its brand-new online aftersales dealer portal system as the brand continues to develop a comprehensive support service offering for its franchise network and customers.

The online aftersales dealer portal system represents a key component of MG’s long-term investment in growth and the new tool radically transforms the performance and efficiency of the brand’s ever-expanding list of dealer partners. By utilising this digital tool, MG’s dealers are further equipped to offer an effective customer-focussed approach as all the relevant information on parts, servicing, invoicing, marketing and aftersales performance is contained within the easily accessible online platform.

A wide range of aftersales functions will be addressed and improved, such as instant access to marketing material, parts pricing information, dispatch lead times as well as product codes. Digital invoicing simplifies and accelerates the invoicing process, while providing both the dealer and customer with a digital service record for easy future reference.

In addition, dealers can use the system to check the availability of genuine MG parts. This functionality is connected to a live and centralised parts database, ensuring that the user is immediately presented with the most up-to-date information without having to contact a workshop.

Harvey France, Head of Aftersales & Parts at MG Motor UK, said: “Customer retention is a key priority for our brand and the launch of this digital platform ensures our dealers are fully supported and equipped to deliver service high-quality standard of. Fast and efficient processing means responding to customer enquiries in a far more efficient way, meanwhile dealers will be able to track their parts and accessories performance against individual plans, too.”

“The live parts database now allows service departments to instantly assess how soon a customer’s vehicle can be repaired and returned to them. While the introduction of the system is directly helpful for dealers, it will provide our customers with complete transparency and easily accessible information about their car provided by their dealer”

Further benefits for the customer include a full digital service record of checks and maintenance. When a customer visits their local MG dealer for a service, the details are logged on the MG Digital Service Records system. This way, customers have full access to the service history of their vehicle through a national database of MG dealers.

To mark the launch of the new online portal and the new Digital Service Records system, MG Motor UK is offering customers 12-months free MG Assistance managed by the AA and a special edition Morris the Bear soft toy when they bring their MG to a franchised dealer at the recommended service intervals.