Essential Cookies:

These cookies are essential for the website to function properly. For example these include authentication cookies and saving of preferences for the site interface.

Analytics Cookies:

These cookies enable us to record anonymous analysis of your usage of the website to help us know what you are interested in and then improve the content we provide.

Third Party / Social Cookies:

These cookies allow us to include and embed content from third party sites like Facebook and Twitter.

Save and Close


  • Donations to Macmillan Cancer Support and Acorns Children’s Hospice Trust
  • 400 visitors attended the weekly tour of the historic MG site in 2013
  • Tour includes engineering and technical centre, MG manufacturing facility and conference centre
  • On site museum features a special edition Golden Jubilee MG TF

Longbridge, 13 March 2014. Tours of the historic MG site in Longbridge, Birmingham have raised over £2000 for Macmillan Cancer Support and the Midlands based, Acorns Children’s Hospice Trust.

The tour has been running every Thursday afternoon for the last three years and although free to members of the public, the Midlands based manufacturer encourages a donation from all visitors to go towards MG’s supported charities.

Visitors include various MG car clubs from around the country, student groups from the UK and abroad, private clubs and owners of current and historic MG products. The tour has become a ‘must’ for all MG enthusiasts, with hundreds attending every year.

The tour consists of a visit to the purpose built factory sales centre, featuring the full product line up of current production MGs, as well as used MG vehicles. As all current MGs are designed, engineered and finally assembled at the Longbridge site, the tour includes a visit to SAIC Motor’s European Technical Centre (SMTC), a state of the art design and engineering facility, responsible for current MG products in the UK, and a walk through of the manufacturing facility, where current products can be seen on the production line at various stages of the build process. Next is a short presentation recalling the prestigious 90 year history of MG, which takes place in the 360 seater conference auditorium.  A walk around the onsite museum gives visitors a chance to view a selection of historic MG products, including a one-off ‘Jubilee Gold’ MG TF created especially for, and used in, the 2002 Golden Jubilee celebrations, and Lord Austin’s office, relocated from its original location on site and painstakingly recreated using its original fixtures and fittings. Tours last for approximately two hours and spaces can be booked online at

Laura Richards, corporate fundraising officer at Acorns, commented: “We rely on voluntary donations and fundraising for the majority of the £8m plus needed to run our three Midlands hospices each year. This wouldn’t be possible without the support of organisations such as MG. Their donation will make a huge difference to local children and families and on behalf of everyone at Acorns, I’d like to say a big thank you.” 

Click here to download the full press release.