SAIC’s Advanced London Design Studio is celebrating its first year anniversary by producing a one-off MG ZS art car with UK-based stencil artist ‘DS_Art’
The design team will welcome the public to its Marylebone facility as part of a host of activities and events during the London Design Festival taking place this week
SAIC Design Advanced London is an active member of the community, nurturing future design talent in collaboration with design schools across Europe and the brand’s annual SAIC Design Challenge competition
Alongside the Advanced London Team, DS_Art unveiled the collaborative MG ZS art car at the studio in Marylebone, London
The UK home of SAIC and MG design has celebrated its landmark first anniversary. To mark the occasion, Advanced Design Director, Carl Gotham and his team, have partnered with UK-based stencil artist DS_Art to create a one-off MG ZS art car, which has gone on display at MG Motor UK’s London office in Marylebone.
The art car is the showpiece of Advanced London’s activity to celebrate the success of its first year and show its support for the wider design community in London during the week-long London Design Festival.
Carl Gotham, Advanced Design Director, said: “Our first year at the London studio has been very exciting allowing us to be located right at the heart of one of the world’s foremost design-conscious cities. It has been extremely rewarding seeing our team grow over the past year and our collaboration with DS_Art to create this one-off MG ZS is a great highlight for all of us.”
DS_Art, added: “The life of a stencil artist is one of contradiction. The act of spray-painting is immediate and chaotic; yet the stencil is created painstakingly with absolute precision. A suitable medium for an artist whose art is full of contradiction. Over the past 12 months, I’ve created wall clocks, eight-storey-high elevator art, chess sets and now proud to add the MG ZS to my portfolio. I’m proud of the work we have done on this and I look forward to welcoming members of the public to the open studio on Thursday to see it.”
In addition to the MG ZS art car installation, Advanced London is also announcing the winners of the European round of the annual SAIC Design Challenge – a global initiative run in collaboration with the London Royal College of Art to nurture the next generation of talented designers.
Gotham added: “Our aim is to be ahead of future trends in design and that is why we are actively engaging with people within our community to nurture new talent and bring fresh, creative thinking to the MG and Roewe brands across global markets. The SAIC Design Challenge is evidence of that, where we mentor talented design students by giving them the creative platform to express themselves.”