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MG Media Centre

SAIC Design reveals visionary R RYZR concept

  • SAIC Design Advanced London reveals new R RYZR concept study
  • R RYZR combines urban mobility and wearable technology
  • Revealed as design studio celebrates three-year milestone
  • Global design base for ROEWE, ‘R’ and MG brands

SAIC DESIGN has revealed a vision of future mobility that explores the boundaries between urban mobility and wearable technology.

A fusion between a car and a motorbike, the R RYZR – developed for SAIC’s EV-only ‘R’ brand - is the ultimate symbiosis of man and machine: a car that you actually wear. It features a jacket and a vehicle that interlock to start it, with no need for a key.

Designed to recognise the shift away from crowded public transport and the need for more instinctive experiences, it offers an escape from crowded spaces by combining cutting-edge technical apparel and augmented reality.

It also shares the brand philosophy of ‘R’ – that of effortless power.

“R RYZR is an exciting and visceral vision of the future of urban travel,” said Carl Gotham. “by exploring the unconventional, it unlocks new modes of transports for the future, new experiences and new emotions.”

The concept is designed to achieve the ultimate ease of use – motorcycle agility with car-like stability, while the RYZR clothing concept means no need for an app or a key – the vehicle simply recognises the owner’s jacket instead.

“R RYZR is a useful, agile, practical, and exciting form of urban transport,” added Carl Gotham. “It combines the aesthetic of cutting-edge technical apparel and augmented reality with futurism. It’s an exploration of unconventional mode of transports for the future - new architectures, new experiences and new emotions.”

ENDS

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